Founded in 2022, The Lead is a lean, mean site on politics, culture, and everything in between. We cover the sharp angles that define our life in the UK today: poverty, racism, climate change, corporate and government malfeasance, the breakdown of our healthcare system and the fracturing of the state.
So far, so worthy. Most decent media aspires to do the same. But our aim is not just to inform: it’s to restore agency. We launched in a period of simmering discontent, cascading economic crises, a swelling environmental emergency and deep political stagnation. We’re all bombarded by bad news pretty much everywhere we look, and each of us takes part, actively or passively, in the disconsolate social media hum that this news produces.
The more these crises grow, the less in control we feel. True, the Conservative era is over, at least for now. But Labour’s approach leaves much to be desired, not least because it got so committed to winning this election on the Tories own terms that it’s yet to come up with a compelling narrative of its own. We may protest (within the limits of draconian Tory laws no one seems to be in a hurry to revoke.) We can snipe on podcasts. And mostly, we can vent online. But online outrage without a path to action amounts to little more than static.
Our aim here at The Lead is to convert this static into energy. We’ll lean hard into organising open letters, campaigns and, while it’s still legal, direct action. We’ll do our best to keep you up to speed with actions and the motivations behind them — irrespective of who you vote for, if you vote at all. Faced with the prospect of another decade of Tory rule, we can’t afford to be territorial or precious.
Alongside all this we will be covering the stuff worth living for: things to read, things to see, things to listen to and watch, things to eat and feel. As we grow, we’ll host events to scratch all these itches (sign up below to find out first). Focusing only on the fight is the road to burnout: we’re here for the long run to debate, agitate and celebrate. Or, as a late, great friend once said “theorise, mobilise, moisturise”. We hope that you join us.
The team
Dimi Reider is a journalist, editor and facilitator. He is a co-founder of +972 Magazine, and his writing has appeared everywhere from The New York Times to Haaretz and from Foreign Affairs to the London Review of Books. He also spent some time as a senior editor at Newsweek, but he doesn't like to talk about it much.
Leah Borromeo is an award-winning documentary director and journalist with roots in international current affairs. Their film The Mortician of Manila has won over 20 awards around the world and was long-listed for an Academy Award. Leah became a former deputy foreign editor at Sky News after driving an armoured personnel carrier into the City of London during the 2009 G20 protests.
Natalie Morris is a journalist, podcast host, and the author of Mixed/Other - covering stories concerning social justice, inequality, lifestyle, health and wellbeing, and everything in-between. Mancunian living in London.
Diyora Shadijanova is journalist, writer, and editor based in London. Her work has appeared in The Guardian, VICE, The Independent, DAZED, Huck Magazine, THE FACE, and more. She was previously the climate editor and, before that, the opinion editor at gal-dem magazine. She is the co-founder of hothouse book club, a digital and IRL book club that champions a climate justice perspective.
Zoë Grünewald is a freelance political journalist and broadcaster. She has worked in and around Westminster for five years, starting her career as a parliamentary clerk before throwing away the wig and entering journalism. Zoë then worked as a policy and politics reporter at the New Statesman, before joining The Independent as a political correspondent. When not writing about politics and policy, she is a regular commentator on TV and radio and a panellist on the Oh God What Now podcast.
The Lead North
Formed in late 2023, our editors and journalists work across the North of England to find stories beyond the traditional news agenda and bring in-depth features and news for communities outside the major metropolises people think of when they think of 'the North'.
Led by Ed Walker and Luke Beardsworth, The Lead North has launched and published in Blackpool, Bolton, Stoke-on-Trent, Teesside, Altrincham & Sale, Warrington, Bury, Burnley, Rossendale and across the whole of Lancashire too.
Our Blackpool edition lands weekly with more than 1,200 subscribers, and has gone into print three times since February 2024 with a further edition planned in late 2024.
Over on Substack and Jamie Lopez writes every Wednesday and Sunday for The Lancashire Lead, covering all of the county.
We produced a special print edition for the general election, fusing our local and national writing, which went through 200,000 doors in the North of England and into supermarkets across Lancashire.
The Lead is published by The Lead Newspapers Limited, company number 11736030.
We are a member of the Independent Press Standards Organisation (which regulates the UK’s magazine and newspaper industry). We abide by the Editors’ Code of Practice and are committed to upholding the highest standards of journalism. If you think that we have not met those standards and want to make a complaint, please contact complaints@thelead.uk. If we are unable to resolve your complaint, or if you would like more information about IPSO or the Editors’ Code, contact IPSO on 0300 123 2220 or visit www.ipso.co.uk.
